I was driving to work this morning and heard that Bart Scott is trying to obtain the copyrights to his famous quote: "Can't Wait!"
"Can't Wait!" was Scott's emotional response to ESPN's Sal Paolantonio directly following the Jets upset victory over the Patriots in the divisional round of the playoffs back in January. Sal was trying to get Scott's thoughts on the team's upcoming trip to Pittsburgh to play the Steelers in the AFC Championship game.
Scott was playing the disrespect card in his postgame rant and his "Can't Wait!" was his way of telling the world that his Jets couldn't wait to get to Pittsburgh and take care of the Steelers on their way to the Super Bowl.
"Can't Wait!" quickly became a rallying cry for New York Jets fans as they eagerly anticipated New York's trip to Pittsburgh.
It's nice that "Can't Wait!" got so much publicity and hype after New York knocked off their fierce rivals, and it's nice that the fans were really inspired by Scott's emotional exclamation.
Unfortunately for Bart Scott, the Jets and their fans, it was the Steelers who were celebrating another trip to the Super Bowl after they defeated the Jets at Heinz Field.
So why is Scott trying to gain the rights to "Can't Wait!"? What value could it possibly have after Scott and his team lost the game they simply couldn't wait for?
Does Scott enjoy losing?
Maybe Bart Scott will try to market his phrase in an ironic manner from now on.
"Did your dentist give you some unfortunate bad news? Do you have to have a painful root canal next Tuesday? Commemorate the event with this awesome Bart Scott "Can't Wait!" t-shirt."
"Has your wife served you with divorce papers and is telling you that she's going to drag you to court and take you for everything you've got? Laugh in her face as you throw on your very own Bart Scott "Can't Wait!" fleece jacket. It comes in all sizes."
"Did your boss tell you that he expects you to work the entire weekend? Just smile and take a sip out of your Bart Scott "Can't Wait!" coffee mug.
Yes, the possibilities are endless.